Masthead
Desks
Articles are attributed to the desk responsible for them rather than to an individual writer. Each desk below covers one part of Sales Development Guide.
Desk Outbound
Prospecting and messaging
Covers ideal customer profiles, prospect research and outbound message writing for Australian B2B teams.
Desk SDR Operations
Coaching, tooling and programme review
Looks at SDR coaching, tooling choices and how sales development programmes are measured and improved.
Desk Pipeline
Sequences, deliverability and handoffs
Examines follow-up sequences, email deliverability and the handoff between SDRs and closing salespeople.