About us
Sales Development Guide
Outbound prospecting, sequencing and SDR performance.
Practical coverage of B2B sales development: ideal customer profiles, prospect research, outbound messaging, deliverability and SDR operations for Australian teams.
What we cover
Sales Development Guide reports on B2B sales development. Coverage is organised into 6 sections: Prospecting, Ideal Customer Profiles, Outbound Messaging, Deliverability, SDR Coaching, SDR Operations. It is written for SDR managers and outbound sales teams in Australia.
How we work
Articles should be useful to someone who actually has to decide or implement the matter: concrete, verifiable and honest about what depends on the business, the region or the legal position. Where a topic is governed by law or tax rules, the article says so, rather than pretending to replace professional advice.
We correct errors visibly. If a correction changes the substance of an article, the article states what has changed.
Contact
Corrections, tips and questions: [email protected]. For advertising and partnerships, see the advertising page. Publisher details are in the legal notice.