Editors
Desks
Articles are assigned to the relevant desk, not to an individual. Each desk is responsible for part of Sales Development Guide.
Desk Outbound
Prospecting and messaging
Covers ideal customer profiles, prospect research and outbound message writing for Australian B2B teams.
Desk SDR Operations
Coaching, tooling and programme review
Looks at SDR coaching, tooling choices and how sales development programmes are measured and improved.
Desk Pipeline
Sequences, deliverability and handoffs
Examines follow-up sequences, email deliverability and the handoff between SDRs and closing salespeople.